Your paddle. Your brand. We handle the manufacturing.
Custom and private-label paddles for brands, retailers, clubs and events. We spec them, sample them, check them and ship them, through vetted manufacturing partners. One bilingual team, on the ground in China.
Your club's colours on a proper paddle. Custom graphics at friendly quantities, with a proof before we print.
Custom branded paddles
The Problem
Sourcing paddles shouldn't feel like a gamble.
Most buyers hit the same walls: opaque pricing, unverifiable factories and a sample that never matches the bulk order.
Which factory can you trust?
Alibaba lists hundreds of "manufacturers". Many are trading companies reselling someone else's paddles with a markup and no accountability.
Nobody publishes prices
Every supplier hides costs behind a WhatsApp conversation. You can't budget a launch when the first real number takes a week of chasing.
The sample-to-bulk gap
A beautiful sample means little if production isn't held to it. Without in-line checks, defects surface after you've paid the balance.
Slow, lossy communication
Time zones, language gaps and ghosted messages turn a simple spec change into a fortnight of uncertainty.
Spec decisions you can't judge yet
T700 or 3K weave? 14mm or 16mm core? Thermoformed or cold-pressed? The wrong call locks your brand into the wrong paddle.
Freight, duty and FBA surprises
The ex-factory price is not the landed price. Tariffs, freight and fulfilment prep catch first-time importers out, usually too late.
Who You're Dealing With
Real people, on the ground, inside the sport.
Sourcing is a people business. You'll be working with the two of us, not a ticket queue.
L
Lee
Product, Brand & Positioning
Founder of Noobs Pickleball, the paddle-fit platform that matches players to paddles. Your spec conversation starts from how paddles actually play. Lee also builds brands and digital marketing for pickleball companies across the UK and US, living between Shenzhen, Thailand and Vietnam.
Bilingual Chinese sourcing specialist who deals directly with factory owners, which is why pricing is sharp and answers come back in hours. Tracy has managed sourcing for brands including The North Face and Maximara, and runs pickleball communities across Thailand, Vietnam and China.
How It Works
From idea to delivered paddles in six steps.
A defined process with honest timeline ranges, so you always know what happens next.
1
Tell us what you're making
Quantity, budget, ambition. Rough is fine. We reply within one business day with first questions and a ballpark.
2
Spec & factory match
We turn your idea into a manufacturable spec, then match it to the partner best suited to that construction and volume.
3
Samples in your hands
Physical samples to test and approve, graphics included. Nothing goes to production without your sign-off on a golden sample.
4
Production
Your approved spec goes into production with in-line quality checks against the golden sample, not against goodwill.
5
Quality control
Pre-shipment inspection against an agreed checklist: face finish, weight tolerance, edge and grip. You see the report before you pay the balance.
6
Delivery & reorder
Freight to your door, 3PL or Amazon FBA. Your spec stays on file, so reorders are faster and consistent.
We're the vetted layer between your brand and the factory.
We are not a marketplace, not a dropship catalogue, and we don't pretend to own a factory. We work with a shortlist of paddle manufacturers vetted for tooling, thermoforming capability, export experience, sample quality and communication. That includes a USA Pickleball approved partner whose paddles win tournaments on the Chinese competitive circuit.
The model is the point. You get the right factory for your construction and volume, and one team dealing with factory owners directly, in their language and their time zone. When something needs fixing, you chase one person.
Published vetting criteria, so you can see exactly what we check
Ranges and drivers, never fake certainty
Your artwork, molds and designs stay yours
No testimonials or client counts until we can show real ones
Fuller answers live on the FAQ page and in the guides.
Are you the factory?+
No, and we won't pretend to be. We are a sourcing and production-management partner. Your paddles are made by vetted manufacturing partners, and we run spec, samples, QC and delivery as one accountable team. You get factory pricing routes without flying to Shenzhen to vet factories yourself.
Can I order pickleball paddles with my own branding?+
Yes, and it is the core of what we do. Ready-made paddle models with your logo and graphics, private-label programmes, or fully custom OEM builds to your own spec, plus matching balls, covers and packaging.
Do you work with startups and small first orders?+
Yes. Minimums depend on the route: branding an existing open-mold paddle needs far fewer units than a fully custom build. Tell us what you're making and we'll give you real minimums for each option rather than one scary number.
How do I get started?+
Hit Start Your Paddle and describe the project: quantity, budget and ambition, however rough. A real person answers with first questions and a ballpark. Samples come before any production commitment.
Do UK buyers call these pickleball bats?+
Often, yes. In the UK, pickleball paddles are also called pickleball bats. Same product, same service: we supply custom and wholesale paddles to the UK, EU, US, Canada and Australia.
Ready to see your paddle?
Tell us what you're making. We'll reply within one business day with real numbers and a clear next step, usually a sample.